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Nice to meet you!
We are LAF, a design unit.
LAF is a design unit by Taichi Ito and Yasuko Uedono.
We are driven by the desire to "make many people smile through creating things that they can easily pick up without feeling any pressure."
Taichi Ito | Product Designer
Co-representative of LAF LLC. Representative of MOLT Inc.
After working at FORM Inc. and Toshiba Design Center, he has been involved in a wide range of activities including product, graphic, packaging, branding, and product development. He created "Kobito Stamps."
Part-time lecturer at Tohoku Institute of Technology and Joshibi University of Art and Design. Recipient of numerous awards including the Good Design Award, Red Dot Design Award, and PENTAWARDS.
Yasuko Uedono | Product Designer
Co-representative of LAF LLC. Representative of Oiwai Factory. Part-time lecturer at Joshibi University of Art and Design.
At HARIO Co., Ltd., she was involved in the planning, design, and development of household products, winning the Good Design Award twice. Currently, through the production of commemorative items, she has been involved in celebratory occasions for over 3,000 people.